Website designing and development process is very important as your website is your online image and it should be perfect and professional to grasp the attention of your potential clients. It’s basically a long-term process so a web site should be designed and developed in such a way that it can sell your products and services while you are not there.
Many businesses move their services online, and even more that begin their life on the Web, so now websites should be designed and built to sell. A Professional website may achieve the goal of shaping and delivering a strong brand, but its good looks alone aren’t enough to sell the products or services on offer. For that, you need to introduce the component of marketing. Here are some tips to design a website in such a manner.
Design for your Niche
First and very important thing is design according to your target audience and for your niche. One of the best things you can do as a web designer is to work on specific niche. You may design websites for different people like
• Real Estate Agents
• Beauty Clinics and many more
The more targeted your audience, the easier it will be to sell to them. Your website should be reflective of your niche. The website should look and sound like one that its target clients would want for themselves.
Right Content and Images
When choosing images for your website, think carefully about the message you’re trying to send. Pick images that are meaningful and that embody that message or feeling so select the right content and images to deliver the right messages.
Your website needs to include an awesome portfolio of websites. Just make sure that any samples you include in your portfolio should;
• Totally something you’re proud to present
• Relevant to your target audience
• Consistently designed
• Well organized
• Clearly labelled
• Designed in a perfect and professional style
• Impressive to grasp the attention
Try to make it easier for potential users
As a web designer while designing and development try to make it easier for people to find the right product or service for them. Tell them what each option is great for, and then suggest the one they should choose. You can even use visuals to highlight the most popular product and steer potential customers towards it. Try to eliminate the confusion factor while designing.
Attention, Interest, Desire and Action is the AIDA strategy of marketing just to sell your products and services. This approach should be added to each and every feature of your website including design, images and content to achieve your target goals. It’s important to understand that the design alone won’t sell keep the flow going and to ensure you don’t lose the attention of potential customers.
Importance of next Action Links
Next-action links can direct the visitor to a page with more information about the product or to the actual page where they can make the purchase or sign up. These links could read something like:
• "Ready to order?
• "Click here”
• "Learn more”
• "Take the tour”
• "Shop now”
Don’t leave a dead end on any pages and always propose to your visitors where they should go next for maximum outputs.