Wide spaces in Texts
Mascots are simplified
Letters are focal
Graphic design is facing brushstroke trend in various aspect. When we are talking about the web photography brushstroke play vital role in it. Most of the brands are surprising because they are using signatures on texture to make the logo which is also the part of the modern trend. Brush texturing something very easy to implement when you don’t have the idea what you should do with a logo design. This is not authenticated but you will come up with something new in the industry.
Texts are lowercase
Most of the brands are still stick to their old basic font style. This is one of the simple logo design which is famous somehow. Most of the designers are going with sans-serif and serif. With caps or no caps. But the trends are now heading to the sans serif with no caps in the year 2018 but the font serif is still good for some companies in the modern time. Sans serif is symbolized as youthful and fresh. The smaller first letter is making B2B friendlier with each other that is the reason most of the companies are now appreciating this way of logo design.
Text and icon Monoline
Monoline is merged with 3 styles in the modern time. These styles are monoline logo marks, handwriting, and minimalist geometry. Use the logo in one line with typing and a monogram is always the trend. It never needs a lot of effort from the designer and has a good impact on the customers. Quality of the hand-drawn style always inspires audience trust. Never try to overdo this trend that it makes the logo busy and it is not good to see when things are more packed.